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Visufund is a private limited company registered in England and Wales (company registration number 10141346). Our registered office is at 20-22 Wenlock Road, London, England, N1 7GU.

Where your donation goes

When you make a donation through Visufund, fees are automatically deducted from your gift. We collect a platform fee to cover our costs of providing this service to our charity members, and our payment processor also deducts a transaction fee.

An example of this, based on a £10 donation from you, is shown below:

Donation£10.00Your donation (the amount charged to your card)
Gift Aid£2.50The amount of Gift Aid the charity can claim from HMRC, if declared
Platform fee£0.50Our fee of 5%
Payment processing fee£0.34Fee deducted by the payment processor (Stripe) - 1.4% + 20p (see below)
Net donation to charity£11.66Your donation plus Gift Aid, minus fees
Costs per monthnilWe do not charge our charity members any contractual or subscription fees
Setup costsnilWe do not charge our charity members any joining or setup fees

Why we deduct a platform fee

What we do is completely different from other online fundraising platforms, and that’s why charities choose to work with us. Designing interactive visual fundraising pages that give you the opportunity to put your stamp on a picture and share your story takes skill, time and effort. We worked out that it would be more cost effective for the charity sector if there was one team who had the skills to do this for everyone (i.e. us), rather than for each charity to commission their own team to build, code, develop and design pages, which would cost thousands of pounds to every charity. We don't charge any subscription fees or joining costs (which can make online fundraising platforms unaffordable to small charities), and we simply deduct a small fee of 5% on donations to cover our costs. This means we take all the risk away from our charity members - we only make money when they do.

By deducting a small fee from each donation, we are able to:

  • Constantly monitor the website
  • Respond to queries and provide help to charities and individual fundraisers
  • Keep up-to-date with best practice and regulatory changes
  • Continue developing more templates and facilities to make the experience better every time you visit

In the interest of being completely transparent, we also offer an entirely optional costed service to our charity members if they want us to design something completely unique for their exclusive use. This is not a requirement of a charity joining Visufund. Any charity, large or small, is completely welcome to use our free designs as many times as they wish.

Payment processing fees (Stripe)

stripe logo
These are the fees deducted from your donation by our trusted payment processor, Stripe.
  • UK & European credit/debit cards - 1.4% + 20p per transaction
  • Non-European credit/debit cards - 2.9% + 20p per transaction

How you can be sure that your donation is safe

We have a procedure called ‘KYC’ (Know Your Customer) to verify the identity of any new charity who joins us, which means they have to prove that they are who they say they are. We only work with charitable organisations in the UK who are registered and regulated by the Charity Commission for England & Wales, Scottish Charity Regulator or the Charity Commission for Northern Ireland. All this information is displayed in ‘About Page’ in the ‘Beneficiary’ section, which you can use to perform your own checks.

We welcome individual fundraisers who wish to raise money for a charitable cause they care about. The funds raised through these pages are sent directly to the charity, and so the same background checks apply as above.

Our payment processor, Stripe, also has its own strict verification process to onboard new accounts for charities, to prevent fraud and money laundering activity. Because your donation is sent directly to a charity-owned Stripe account when you donate through Visufund, you can rest assured that your money is safe and processed securely. Stripe is a PCI Service Provider Level 1, which is the highest grade of payment processing security.

If you have any doubts or concerns, we advise you not to donate and to contact us if you want to report a suspicious page.

Refunds and Complaints

If you would like to read our refunds policy, click here.

To find out how to make a complaint, click here.

Sharing your page

A guide on how to share your page and encourage others to contribute

Customising 'Display Settings'

A guide on the options you can change within 'Display Settings'

Customising 'Object Settings'

A guide on the options you can change within 'Object Settings'

Terms of Service

Read through our Terms of Service

© Visufund Ltd 2015-2019 V2.2071
Registered in England & Wales No. 10141346