“We have had a successful Christmas campaign this year thanks to Visufund! As a relatively small charity, with fundraisers spread across the UK and in NZ, Visufund has been a valuable tool and a place where bereaved families can come together to remember their loved ones, leaving a donation in their memory.
The team were really friendly, supportive and helpful when it came to developing our unique page, giving advice about both technical and design elements of the site. The back end of the site was simple and easy to customise and we were quickly able to pull of data, enabling us to thank our donors for their contribution.
We are already looking forward to next year’s campaign!”
We were looking for a way to update our Christmas 2015 fundraising appeal, to make it more accessible to a wider audience and increase our digital engagement levels. We wanted to create a website where donors could dedicate lights on a Christmas tree (to match our offline appeal) and leave messages to their loved ones.
Working with the team at Visufund and our own in-house designers, we were able to launch a completely bespoke website that matched our internal brand guidelines and style that we then promoted online and through our social media channels. Having never done a campaign like this before, we were absolutely delighted with the results. It was so successful that we ended up launching a second campaign to open up donations on the south side of the Christmas tree as well, as the north side had filled up much quicker than we had anticipated. In the space of 4 months, we raised more than double what we had raised the previous year through on-line donations to this appeal. Importantly, more than 35% of the donations had come from supporters who were giving for the first time, many of whom have continued to support our ongoing work.
We are already planning to launch a similar campaign in June 2016, which we will hope will build on the success of our Christmas appeal. It is very clear to us that digital fundraising is an area that we are keen to develop and I am confident that Visufund can provide us with the support we need in order to maximise success in this area.